PETA Exposes Systemic Cruelty at Suppliers to World’s Largest Leather Producer With Links to Japanese Car Manufacturers

For Immediate Release:
November 17, 2016

Tokyo — A PETA video exposé featuring investigative footage from the nongovernmental organization Repórter Brasil of eight Brazilian cattle ranches supplying JBS S.A.—the world’s largest beef producer and leather processor—reveals that cows are branded on the face with no pain relief, beaten, and electroshocked, and then their throats are slit and they are skinned to produce the leather interiors offered by Toyota and other major car manufacturers worldwide. The Brazilian minister of agriculture, Eumar Roberto Novacki, has been asked to investigate the cattle farms for allegedly violating the Brazilian Constitution, which forbids cruelty to animals.

In addition, PETA—whose motto reads, in part, that “animals are not ours to wear or abuse in any other way”—is calling on the car companies to replace all leather interiors with vegan leather.

“Every leather car interior means that approximately three gentle cows were likely beaten, branded, and shocked before being skinned,” says PETA Vice President of International Campaigns Jason Baker. “Japan is one of the world’s leading car manufacturers, and it must set an example for other countries to follow by using vegan leather. PETA is also calling on consumers to make kind choices concerning what they buy and what they drive and to leave animals’ skins out of it.”

An eyewitness found that calves were dragged away from their mothers and yanked up by their ears and tails and that cows suffered from open, bloody wounds. Cattle were forced to go through tight chutes, where they sometimes trampled one another in panic. Workers also electroshocked them to get them into crowded trucks headed to JBS slaughterhouses, where their throats were slit and their skin was cut off.

Brazil has one of the largest cattle herds in the world—219 million cows, who now occupy about 1,554,000 square kilometers, an area more than four times the size of Japan. Just a few short decades ago, this area was covered with lush, valuable rainforest.

Broadcast-quality footage is available for download here, and photographs are available here. For more information, please visit