PETA Launches Face-Morphing Video Asks Us to See Ourselves in Everyone Else
For Immediate Release:
28 July 2020
Dhaka – As COVID-19 continues to grip Bangladesh, People for the Ethical Treatment of Animals (PETA) has put up video billboards to launch its first-ever ad campaign to encourage anyone to treat all animals with respect and compassion. The video shows images that morph into different men, women, and animals with the words “We all feel love. We all feel pain. We all feel loneliness. We all feel joy. End speciesism.”
Chickens, mice, elephants, and sheep feel pain and fear just as intensely as humans do. But chickens’ throats are slit while they’re still conscious in the meat industry, mice are poisoned in laboratory experiments, elephants sway back and forth in psychological distress in circus trailers, and sheep are punched, cut, and killed for their wool – simply because they look different from human beings.
“PETA’s billboards remind everyone that until every cage and tank is empty, every chain is broken, and every animal is treated with respect, we should never be silent,” says PETA Senior Vice President Jason Baker. “During these difficult times, we must embrace the powerful message that whether we have fur, feathers, fins, or skin, we all deserve respect and freedom.”
PETA – whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way” – encourages everyone to buy personal-care products that weren’t tested on animals, choose vegan meals, shop for animal-free clothing, and stay away from circuses and theme parks that use animals.