Breaking: Gucci Bans Fur!

Posted on by PETA

Gucci CEO Marco Bizzarri has announced that the luxury brand will finally be banning fur. The fur-free policy will begin with the company’s 2018 spring collection.

The decision follows more than 20 years of PETA protests urging the fashion house to drop cruelly obtained pelts.

Bizzarri announced the news at a London College of Fashion event, where he spoke about the brand’s move toward sustainability:

Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.

Gucci previously sold fur items such as kangaroo-fur loafers and seal-fur boots as well as in other garments made with the skins of minks, coyotes, foxes, and rabbits.

Featuring the House Web stripe and GG hardware, the #GucciPrincetown slipper from #GucciPreFall17. #AlessandroMichele

A post shared by Gucci (@gucci) on

Animals raised for their fur suffer terribly during their short lives, which are usually spent inside tiny, barren wire cages. Fur farmers often kill them using the cheapest available methods, which include electrocution, strangulation, gassing, or simply beating them to death.

Gucci is following in the footsteps of other major companies—including Armani, Hugo Boss, Ralph Lauren, Stella McCartney, and Tommy Hilfiger—that have gone fur-free. Compassion is the fashion!