L’Oréal Group Just Banned Animal-Hair Brushes!

Posted on by PETA

Wonderful news! After hearing from PETA U.S. and nearly 80,000 members of the public, personal-care brand Baxter of California has banned badger hair. That’s not all: Baxter’s parent company, L’Oréal Group—the largest cosmetics and beauty company in the world—has banned badger, goat, and all other animal hair.

Remember: Every badger-hair or goat-hair brush represents a sensitive animal who endured violence. L’Oréal Group’s compassionate decision will help PETA push the beauty and art industries to embrace synthetic brushes, which are cruelty-free.

L’Oréal Group is among nearly 100 cosmetics, paintbrush, and shaving companies around the world—including Procter & Gamble’s The Art of Shaving—that have banned badger hair.

Don’t Brush This Off: Here’s How Badgers and Goats Suffer

A PETA investigation into the badger-brush industry revealed that badgers confined to small wire cages on filthy fur factory farms. At the end of these animals’ short, miserable lives, humans beat them and slit their throats. One badger continued to move for a full minute after his throat had been cut. After they’ve been killed, their stolen hair is used in all kinds of brushes, such as those for painting, applying makeup, and shaving.

A PETA investigation into the goat-hair industry revealed that workers cut off swaths of the goats’ skin during shearing and stitched up their wounds without using any painkillers. Workers also castrated goats without anesthetics and mutilated their ears with pliers that punched sharp needles through them. On farms, goats can die of exposure to the cold and rain after being shorn.

Badgers and Goats Need Your Help—Here’s What You Can Do

There’s simply no reason to use animal-hair brushes, especially when there are so many high-quality synthetic brushes available.

Blick Art Materials and others are still profiting from the suffering of animals. Please urge them to drop badger-hair brushes immediately and make the switch to animal-friendly, vegan fibers.