The Australian Heart Foundation has decided that McDonalds will no longer be allowed to display the foundation’s tick of approval on “healthier” options at the fast-food chain. McDonalds had been paying $330,000 a year to display the tick.
The Heart Foundation says that it uses money from participating companies to run the tick program. A tick-approved item is considered a healthier choice in comparison to similar foods—and with 2.7 million fast food meals sold across Australia every day, the aim was to encourage people to choose options lower in saturated fats and salt.
With the announcement of the withdrawal of the tick from fast-food outlets, the Heart Foundation has said that it intends to concentrate on ingredients that are delivered to restaurants and food outlets. The organization will also be looking at checking on the saturated fat and salt levels of items at restaurants and take-away outlets.
Posted by Claire Fryer