PETA Strikes the Right Chord at Midi Music Fest

Posted on by Ashley Fruno

PETA staffers and volunteers were out front and center when the Midi Music Festival—China’s longest-running music event—hit Shanghai for a three-day run in October. Thousands of music fans stopped by our tent to see our display panels detailing information about fur, factory farming, animal experimentation, and many other issues as well as to meet their favorite bands and learn how to get active for animals.

Midi Music Festival

Midi Music Festival

Word spread quickly as the concert venue filled with people who got “inked” with one of our temporary tattoos, reading, “No Fur,” “Live Cruelty-Free,” “I Am Not a Nugget,” or “May All Hearts Be Free.” SUBS vocalist Kang Mao, who is a vegetarian, inked her hand with one of our “No Fur” tattoos—which the entire crowd saw on the big screen when she was on stage.

Midi Music Festival

Other top bands, including Queen Sea Big Shark, Yaksa, and Long Shen Dao, stopped by between sets to sign autographs, take photos holding “No Fur” signs, and send tweets of support. Ordnance lead vocalist Ying Peng even volunteered to work our display table and helped apply temporary tattoos to fans! During their set, members of Yaksa encouraged their fans to visit PETA’s booth, and then the band came to autograph PETA leaflets. All the band members are animal advocates who have rescued and adopted cats and dogs, so watch for more collaborations with this great group! Long Shen Dao vocalist Guo Jian and keyboardist Fei Fei, both vegetarians, posed with our “No Fur” sign and re-tweeted one of our tweets:  “Love animals, love all beings.”

Midi Music Festival Subs

Midi Music Festival Yaksa

In all, more than 1,000 visitors signed up for PETA’s e-news to stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to their inbox. What about you? Are you ready to stand up for what you believe in? Then join PETA’s Activist Network today!

Posted by Layla Wen